What 291,000 visitors, 376,000 messages, and nearly 30,000 agents reveal about the next era of AI-powered real estate work.
What was once experimentation has become everyday infrastructure. The highest-performing agents and brokers are using AI as a teammate — not a tool — and they’re doing it 24/7. Here’s what the data shows.
69% of activity happens outside traditional business hours. Peak usage hits Tuesday at 6pm — right after showings end.
22× message growth, 14× integration growth, 38× SMS growth — every metric is accelerating, and the curve isn’t linear.
78% of active brokerages use chat, SMS, and voice. Deployed teams have seen broker-hotline call volume drop by 83%.
13,300+ texts and 38× growth in 10 months. Agents text their AI teammate to update their CRM, run comps, and manage tasks between showings.
376K+ messages. 422K+ generations. 115K+ conversations. AI has stopped being a novelty and become a reflex.
50,000+ hours saved. $2M+ in labor value. The equivalent of 24 full-time employees — across a single platform, in under 18 months.
It isn’t a hiring problem. It’s a coverage problem — and the data shows exactly where that gap shows up. Inside the report:
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